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SEJNENIA, OR THE HEROES OF SEJNANE

They have the know-how, the freedom to play with shapes and especially the passion. This association is composed  of women entrepreneurs and they understand it. In Sejnene, it is women that works to create incredible potteries: “The men say it is a degrading work.”

Les potières de Sejnane, gardiennes d'un art ancestral - IDEO

These women, these heroes 

These heroic women representing a small region in the north of Tunisia are overwhelmed by the high cost of living and the competition. Cultural heritage is increasingly threatened and undervalued, especially when some, to meet the growing demand of tourists, resort to counterfeiting and other cheating: sloppy cooking, poor quality clay, chemical dyes.

When entrepreneurship become social

It is in a spirit of promotion and help that the Economic Interest Group (GIE) of Sejnene potters was born in December 2012. Its objectives are simple: it would suffice to allow potters members of the group to access to the various marketing channels in Tunisia and abroad to set up a long-term identity, social and economic project.

Since then, the 40 or so potters who are members of the Sejnenia program have been able to develop an entrepreneurial side. The years 2013 and 2014 were also marked by exhibitions of their products at Safsaf and Marsa. Sales went so well that the Sejnenia team called on Ibda, the leading Social Business accelerator, for guidance as they moved into the next phase. It is that Sejnenia plans to create a showroom and a label to guarantee the quality of their products. Launched by Yunus Social Business and the African Development Bank, the Ibda initiative aims to help develop Tunisian businesses with strong social ambitions. This is how Sejnenia was selected from among a dozen other social entrepreneurs to benefit from the services offered by the accelerator: individual and personalized coaching, networking facilities and a personalized training program.

A passion, a know-how

Sejnania, more than a quality label, is also a way of preserving true potters, of giving them the courage and ambition they need to continue their work. In short, a way of returning to Caesar what belongs to Caesar.

Lessouks and Sejnenia 

It is to perpetuate this ancestral art that lessouks have the honor to represent them and to make them shine both nationally and internationally. Our goal is to promote their know-how and help them in their process.



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